2017 Holiday campaign
I art directed the photo shoots for our holiday gifting this year. The focus was on "gifts that give back"- products that make a difference in the world around them. Visually, our holiday campaign was centered around a celestial theme. I wanted to bring in touches of the theme, while still keeping the banners clean and focused on the product.
2016 Holiday campaign
For the 2016 holiday campaign, I art directed photo shoots for our gift guides and gift-centered email blasts. I shopped for props that fit the overall theme and would complement the product.
